A number of rebrands across all industries have graced our newsfeeds in the past few months, from high jewelry to beauty to pharmaceutical brands. A move like this can easily cost from USD$90,000 to USD$1,000,000+ depending on the size and complexity of a business, its positioning in the market, and the company’s long-term business strategy. So why would brands undertake such a mammoth task? Brand equity - the power of a name is priceless.
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A number of rebrands across all industries have graced our newsfeeds in the past few months, from high jewelry to beauty to pharmaceutical brands. A move like this can easily cost from USD$90,000 to USD$1,000,000+ depending on the size and complexity of a