Hello

We are Point.of, an international design studio. Our vision is simple and clear.
It only matters when it works. We create beautiful work that works beautifully.
Founder/Director
Joon Cho

Joon has built an international career in branding for the most prominent companies worldwide. Originally born and raised in Seoul, Joon has developed an ability to adapt to any environment in the same way he’s flexible in his craft. His superpower is his ability to tune into any type of business and translate its essence visually in an intuitive, stylish, and practical manner. He believes in the power of brands in evoking one’s emotions and seeing it continuously evolve alongside pop culture. He’s down-to-earth yet upholds the highest of standards. Now we know why he has won prestigious awards such as the iF Design Award, One Show Design Award, GRAPHIS, TDC, and ADC to name a few! In his downtime, he enjoys cooking and brewing, building Gundam models, and watching films that continue to feed his unique creativity and help hone his craft.

New Business Manger
Scott Liao

The ever-adventurous Scott has built a career at the intersection of design and technology, taking him to global innovation hubs like Seattle, Los Angeles, and Taipei. Scott’s approach to his craft centers around building genuine relationships with people and leveraging his advanced management skills, allowing team members to recharge to create the best work possible. One of his many impressive milestones in his career was developing and patenting a panorama capture user interface which ran on 5+ million smartphones worldwide. Those familiar with Scott know he is bold, open, and warm – a true believer in people. In his downtime, he stimulates his creativity through portrait photography, LEGO projects, video games, and wine-tasting.

Designer
ChiaChen Wu

Designer
Anny Chen

Joon Cho
Founder/Director

Joon has built an international career in branding for the most prominent companies worldwide. Originally born and raised in Seoul, Joon has developed an ability to adapt to any environment in the same way he’s flexible in his craft. His superpower is his ability to tune into any type of business and translate its essence visually in an intuitive, stylish, and practical manner. He believes in the power of brands in evoking one’s emotions and seeing it continuously evolve alongside pop culture. He’s down-to-earth yet upholds the highest of standards. Now we know why he has won prestigious awards such as the iF Design Award, One Show Design Award, GRAPHIS, TDC, and ADC to name a few! In his downtime, he enjoys cooking and brewing, building Gundam models, and watching films that continue to feed his unique creativity and help hone his craft.

Scott Liao
New Business Manger

The ever-adventurous Scott has built a career at the intersection of design and technology, taking him to global innovation hubs like Seattle, Los Angeles, and Taipei. Scott’s approach to his craft centers around building genuine relationships with people and leveraging his advanced management skills, allowing team members to recharge to create the best work possible. One of his many impressive milestones in his career was developing and patenting a panorama capture user interface which ran on 5+ million smartphones worldwide. Those familiar with Scott know he is bold, open, and warm – a true believer in people. In his downtime, he stimulates his creativity through portrait photography, LEGO projects, video games, and wine-tasting.

ChiaChen Wu
Designer
Anny Chen
Designer