UNIBROWN由心
UNIBROWN is the 1st Chinese brand dedicated to providing professional services that enhance office workplaces. Since 2015, it has set up lounges in office building lobbies to cater to white-collar professionals with unique needs such as offering healthy menus, specialty drinks, and custom activities.
Author
Sarah Chen Lin
Publish
June 27, 2022
Read Time
3 mins
Client
UNBROWN由心
Language
UNIBROWN由心 Reimagined
This was one of our favorite projects this year (2021) where it won a <blog_link_p>Graphis Silver Award <blog_link_p>in the branding category. We had partnered with a strategic agency in Shanghai, NOWHATIF, to support a renowned premium food and beverage (F&B) brand in realizing their vision of transforming the coffee brand into a VIP lounge.
Meet UNIBROWN由心
UNIBROWN由心 has been a favorite coffee brand among white-collar workers these past few years, being strategically situated inside high-end office buildings. Having already opened successful branches in Chinese Tier 1 cities such as Shanghai and Shenzhen, the Client was now ready for the next phase of its business. In response to the growing sophistication of its clients and their increasing needs at work, we were tasked to reimagine UNIBROWN由心’s visual identity to match its new business strategy - to be the 1st Chinese brand in providing customized professional services to top tier office buildings in metropolitan cities in China. Services range from customized menus, team-building events, corporate gifting and more.
The Point.of Touch
Founded in an international Chinese city, we understood UNIBROWN由心’s desire to cater to global professionals stationed there who came from all backgrounds. The brand is unique in that it has an in-depth understanding of the Chinese mode of working while injecting novelty global trends (i.e. raw foods, international fashion, artisanal coffee).
Our team honed in on our multiculturalism and previous experience working with multinational companies to tackle this challenge. The visual identity we designed centers around UNIBROWN由心’s values of harmony, union, and universality. The logo combines a modern English font with subtle characteristics of Chinese calligraphy. As for the colors, we picked classical and neutral colors to create a balanced contrast with blue and orange highlights. Color psychology studies show that blue provides a cooling effect while orange evokes warmth. All these different pieces that make up UNIBROWN由心’s visual identity can be easily applied anywhere, enabling the brand to meet the customers wherever they are.
What the Future Holds
The Client was pleased with the harmonization of the Chinese and English elements as well as the application possibilities across different touchpoints (i.e. menu, coasters, advertorials, internal communication materials etc.), so much so that rollout is due to occur in the coming months.
Please see our complete design work for UNIBROWN由心 here: <blog_link_p>UNIBROWN由心<blog_link_p>
UNIBROWN由心
UNIBROWN is the 1st Chinese brand dedicated to providing professional services that enhance office workplaces. Since 2015, it has set up lounges in office building lobbies to cater to white-collar professionals with unique needs such as offering healthy menus, specialty drinks, and custom activities.
Author
Sarah Chen Lin
Publish
June 27, 2022
Read Time
3 mins
Client
UNBROWN由心
Language
UNIBROWN由心 Reimagined
This was one of our favorite projects this year (2021) where it won a <blog_link_p>Graphis Silver Award <blog_link_p>in the branding category. We had partnered with a strategic agency in Shanghai, NOWHATIF, to support a renowned premium food and beverage (F&B) brand in realizing their vision of transforming the coffee brand into a VIP lounge.
Meet UNIBROWN由心
UNIBROWN由心 has been a favorite coffee brand among white-collar workers these past few years, being strategically situated inside high-end office buildings. Having already opened successful branches in Chinese Tier 1 cities such as Shanghai and Shenzhen, the Client was now ready for the next phase of its business. In response to the growing sophistication of its clients and their increasing needs at work, we were tasked to reimagine UNIBROWN由心’s visual identity to match its new business strategy - to be the 1st Chinese brand in providing customized professional services to top tier office buildings in metropolitan cities in China. Services range from customized menus, team-building events, corporate gifting and more.
The Point.of Touch
Founded in an international Chinese city, we understood UNIBROWN由心’s desire to cater to global professionals stationed there who came from all backgrounds. The brand is unique in that it has an in-depth understanding of the Chinese mode of working while injecting novelty global trends (i.e. raw foods, international fashion, artisanal coffee).
Our team honed in on our multiculturalism and previous experience working with multinational companies to tackle this challenge. The visual identity we designed centers around UNIBROWN由心’s values of harmony, union, and universality. The logo combines a modern English font with subtle characteristics of Chinese calligraphy. As for the colors, we picked classical and neutral colors to create a balanced contrast with blue and orange highlights. Color psychology studies show that blue provides a cooling effect while orange evokes warmth. All these different pieces that make up UNIBROWN由心’s visual identity can be easily applied anywhere, enabling the brand to meet the customers wherever they are.
What the Future Holds
The Client was pleased with the harmonization of the Chinese and English elements as well as the application possibilities across different touchpoints (i.e. menu, coasters, advertorials, internal communication materials etc.), so much so that rollout is due to occur in the coming months.
Please see our complete design work for UNIBROWN由心 here: <blog_link_p>UNIBROWN由心<blog_link_p>
Taipei City, 105, Taiwan
