Forks&Chopsticks

To bring nostalgia and comfort foods made with local fresh ingredients to your door.

Year

2021

Client

Uptown Kitchen

Design firm

Type

Branding / VI / Packaging

This Taipei-based business venture is an ode to our multiculturalism and desire to bring people from all backgrounds together over a comforting meal. The kitchen will be offering American Chinese food made with fresh local ingredients and delivered with speed to your door.

The brand identity is inspired by our upbringing and visits to Chinatown. The logo represents the coming together of the fork, symbolizing the West, and the chopsticks, the East. It is likewise a graphic interpretation of the Chinese knot, which represents good luck!

Beef or chicken? Forks or chopsticks? Which do you prefer?

description of gif

Forks&Chopsticks

To bring nostalgia and comfort foods made with local fresh ingredients to your door.

Year

2021

Client

Uptown Kitchen

Design firm

Type

Branding / VI / Packaging

This Taipei-based business venture is an ode to our multiculturalism and desire to bring people from all backgrounds together over a comforting meal. The kitchen will be offering American Chinese food made with fresh local ingredients and delivered with speed to your door.

The brand identity is inspired by our upbringing and visits to Chinatown. The logo represents the coming together of the fork, symbolizing the West, and the chopsticks, the East. It is likewise a graphic interpretation of the Chinese knot, which represents good luck!

description of gif

Beef or chicken? Forks or chopsticks? Which do you prefer?