Locoyaki is the younger and crazier sibling of Forks & Chopsticks, likewise influenced by the founders’ international upbringing.
The name Locoyaki is a combination of “loco”, Spanish for “crazy”, and “yaki”, a popular Japanese cooking method. The logo design reflects a casual, playful and fun mood by using a rounded typeface and having reshuffled letters to represent the various ingredients mixed harmoniously together in every dish.
The design motif (pattern) is multidimensional in that it echoes Japan’s street style fashion and Western luxury brands we admire. The red disk integrated in the logo and the brand motif was inspired by the Hinomaru, the circle of the sun, in Japan’s national flag. All design elements reflect the brand’s multicultural positioning.
Locoyaki is the younger and crazier sibling of Forks & Chopsticks, likewise influenced by the founders’ international upbringing.
The name Locoyaki is a combination of “loco”, Spanish for “crazy”, and “yaki”, a popular Japanese cooking method. The logo design reflects a casual, playful and fun mood by using a rounded typeface and having reshuffled letters to represent the various ingredients mixed harmoniously together in every dish.
The design motif (pattern) is multidimensional in that it echoes Japan’s street style fashion and Western luxury brands we admire. The red disk integrated in the logo and the brand motif was inspired by the Hinomaru, the circle of the sun, in Japan’s national flag. All design elements reflect the brand’s multicultural positioning.
