Point.of cooperated with Favorite Medium Team to build a visual identity for Bueno.
The mixed case letter combination of the logotype brings out diversity. The letters are an infusion of various industries and opportunities that harmonize with each other. Passion, energy, and courage are all displayed within the color tone of red.
The light and warmer background color keeps a balance between stability and flexibility that echoes the delightness of red.
Point.of also develops the other touchpoints to enhance the brand image.